Make your voice heard.

Advertising is omnipresent in today’s world; it drives the sale of products and services. The minor in advertising is designed to give students from any major an understanding of the fundamental concepts of communication and marketing needed to make an impression in today’s crowded marketplace.

The minor in advertising will increase the value of your undergraduate degree by:

  • Building your understanding of marketing and economics
  • Developing your communication and public relations skills
  • Demonstrating practical tactics in advertising management
  • Examining social and cultural issues inherent in new media and technologies

The advertising minor offers courses in marketing, media, economics and a variety of communications subjects. You will gain familiarity with the rapidly changing digital media landscape and learn the practical strategies you need to make an impact on any audience.

Program Requirements

Suggested Course Sequence

Required courses for business majors (21 credits)
BUAD 301 – Introduction to Marketing
BUAD 471 – Advertising Management
BUAD 473 – Buyer Behavior
ART 204 – Media/Design/Culture
COMM 245 – Mass Communication and Culture
COMM 486 – Multimedia Literacy

Choose one course from:
COMM 309 – Introduction to Public Relations
COMM 313 – Communication Principles in Advertising
COMM 325 – Studio Television Production
COMM 423 – Communication, Advertising and the Consumer

Required courses for non-business majors (21 credits)
BUAD 301 – Introduction to Marketing
BUAD 471 – Advertising Management
BUAD 473 – Buyer Behavior
ART 204 – Media/Design/Culture

Economics course; choose one from:
ECON 100 – Economic Issues and Policies
ECON 103 – Introduction to Macroeconomics: The National Economy
(Students taking ECON 103 are required to take ECON 101 as a prerequisite)

Communication courses; choose two from:
COMM 245 – Mass Communication and Culture
COMM 309 – Introduction to Public Relations
COMM 313 – Communication Principles in Advertising
COMM 325 – Studio Television Production
COMM 423 – Communication, Advertising and the Consumer
COMM 486 – Multimedia Literacy

Application Process & Eligibility

The minor is awarded only to students who have applied and been admitted to the program. Admission is based on the availability of seats and the GPA of the student. A minimum cumulative GPA of 2.7 will be required for consideration. Students must complete 60 credits at the University of Delaware prior to application.  Apply online through UDSIS.

Alumni Testimonial

"What made my UD experience special was the freedom given to me by the faculty. They understand how quickly marketing changes in the real world, and were always open to letting me explore new points of view that challenged traditional book knowledge. Practicing this kind of innovative thinking helped me hone my problem solving skills and prepared me immensely for a career path in start-ups and digital marketing. I still keep in touch with several faculty members today to share ideas and continue to fine-tune my skills.”

Stephen Murphy, Class of 2009, LocalVox

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

Admissions & Financial Aid