…some companies to forego the Super Bowl in favor of buying lower-cost Olympics spots. Super Bowl Strategy An effective strategy for a Super Bowl ad is likely the most important…
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…off in Miami, the Super Bowl Host Committee and Miami Beach commissions reported that the Super Bowl brought in over 4,500 new jobs to the area and had a total…
How can Taylor Swift make an economic impact on a game that’s already hyped beyond belief? Lerner sports marketing experts break down the benefits the superstar brings to the Super……
While Super Bowl LVII was memorable for football fans around the world, for one University of Delaware student it served as a springboard to a future career in hospitality. Alexa…
…the success or failure of football teams. Emich’s research focuses on understanding how patterns of perceptions and emotions in teams influences their performance. An analysis of 85 years of organizational…
…Vita Nova space as a student has been superb,” reflected HSBM student and Aramark scholar Quinn di Girolamo, Class of 2019. “I’ve had the opportunity, of all things, to make…
…Canada, Quebec, Quebec, 1992 Junior Faculty Research Award, Department of Business Administration, University of Delaware, 1991 University of Delaware General University Research Grant, 1990 Summer Research Grants, College of Business…
…computer engineering in the College of Engineering, who will oversee research. “Interdisciplinary work leads to new ideas, research and innovations,” Eigenmann said. “I have seen awesome projects come out of…
…Public Choice, 2017. 170, pp. 63-78. 2016 Carlos J. Asarta. 2016. “Economic Education within the BME Research Community: Rejoinder to Identifying Research Topic Development in Business and Management Education Research…
…research ideas, and hopefully everyone in attendance will get some ideas of how to complement their research with other faculty here. Our goal is to conduct more research in the…
…members. A second article that Emich published in the Journal of Business Research further delves into how combining information from two separate disciplines on the concept of searching for a…
…journals used in the Financial Times research rank, journals cited in the UT Dallas Top 100 Business School Research Rankings and journals identified as highly selective “A” journals by the…
…evidenced when I was honored to be co-chair of the Super Bowl host committee for Super Bowl XLVIII when it was at MetLife Stadium. This was the first time that…
…market looks like. Here are five tips to make the most of your job search now: 1. Utilize your Networks Our formula for success in your job search is based…
…an alum who had been searching for 6 months for a new position in his field. During that time, he told no one of his job search and only applied…
…Psychology and Brain Sciences Department, were searching for clues about why women’s knowledge often gets ignored in the workplace and how to improve the situation. Drawing on both a problem-solving…
What inspires business researchers? How do they find meaning in their work? After a day of expert research presentations at the 2019 Lerner Management Research Summit at the University of…
The Women’s Leadership Initiative at UD hosts research symposia that include faculty and doctoral students interested in research on gender equity and women’s leadership. Each symposium consists of interactive sessions…
…was on full display on Friday, March 15, when leading academics in the field traveled from around the country — and the world — to share research on timely topics…
…employee was not present, researchers said. However, little research exists to explain how employees can proactively ensure a strong relationship. Mistry and his coauthors’ focus differs from well-documented research on…
…used in the financial services industry, within higher education he wasn’t aware of a conference that would delve deeper into research around machine learning. IFSA is a top research center…
…at our gimmicks or ridicule our underappreciated senses of humor. But this feature also provides educators with a superpower. We can use it to support students who may be falling…
Biography John Antil research interests and publications are primarily in the areas of buyer behavior, branding and sports marketing (primarily Super Bowl advertising and athlete endorsements). He received his B.A….
…journals used in the Financial Times research ranking, journals cited in the University of Texas (UT) Dallas Top 100 Business School Research Rankings and journals identified as highly selective “A”…
…brands when it comes to spending money? That’s a question behind new research coming out from Srikanth Beldona, professor of hospitality business management with the University of Delaware’s Alfred Lerner…
The University of Delaware Lerner Management Research Summit is an annual event that provides a platform for mid-Atlantic management scholars to present and consume research, build relationships, and discuss issues…
…used in the Financial Times research ranking, journals cited in the University of Texas (UT) Dallas Top 100 Business School Research Rankings and journals identified as highly selective “A” journals…
Hospitality Associates for Research and Training (HART) is ready to address the research, training and innovation needs of your hospitality organization. Located in the Alfred Lerner College of Business &…
Lerner College hosted its First Annual Teaching and Research Showcase on April 27. Select faculty from all five Lerner departments exchanged information and scholarship with their colleagues on best practices…
…The Ohio State University, presented his emerging research to a gathering at the FinTech Innovation Hub on the UD STAR Campus on Thursday, Oct. 27. The lecture series, sponsored by…
…fields through the journal articles they publish. The University of Delaware has four of these research heavy-hitters for 2023, outpacing 71% of the institutions represented globally. Designated each year by…
…or are currently doing in your role? Beldona: The most exciting project I completed during the internship was a presentation about TikTok. For this presentation, I conducted extensive research…
…Some have described these kinds of efforts as trying to create a safe space, but Foley prefers the term “brave space,” or creating an atmosphere where people feel they belong…
On North Campus, nestled in between upperclassmen dormitory housing and flat lots full of student cars, UD’s Courtyard Marriott serves as learning space for hospitality business management students as well…
…interview and didn’t feel intimidated. I also really liked talking to my interviewer who ended up being my supervisor. When I got the offer from Evonik I said yes almost…
In these uncertain times where many businesses are closed and job markets continue to be volatile, starting a job or internship search can be incredibly daunting. For current students looking…
…of Business and Economics hosted its 2023 annual corporate governance symposium on March 17 at Clayton Hall. The winning papers of the John L. Weinberg/IRRCi $10,000 research paper competition were…
…researcher George Tsakumis considered in research published in the Journal of Business Ethics in March. Tsakumis, an associate professor of accounting in the Alfred Lerner College of Business and Economics,…
…gender gap in salary negotiations, it may not work in some cases, they write in a forthcoming article in the journal Group Decision and Negotiation. According to the Pew Research…
Create, deliver and manage superior hospitality experiences. As a hospitality and event experience management (HEEM) major, you’ll learn to deliver superior experiences and services to your clients. Whether you manage…