…Management Journal, Journal of Management Studies, Management International Review, Journal of International Management, Cross-Cultural Management and others. She has served on the Editorial Board of the Journal of Management and…
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Biography Andong Cheng is an assistant professor of business administration in the marketing area. She received her BSBA from Washington University in St. Louis, majoring in marketing and finance (minoring…
…just wants to know where they’re going to end up, but it’s almost better to figure out who you are and what you like, then tailor your goals around that…
…Intelligence Practices in an Emerging Market Environment. Competitive Intelligence Review. Vol. 11(4)., 65-78 Qingjiu Tao, (2005). Race to the Great Wall—Multinational Corporations in China’s Passenger Car Market. In Mike Peng…
…amount. The name of this concept comes from the idea that if a persuader starts with an unreasonable request, it is expected that the recipient will say no and metaphorically…
…chief strategist, provided insight into his thought process. “I did my best to predict macroeconomic trends within the market, including rising prices of oil, reopening of the global economy in…
…make recommendations for influencers that we should work with. Because I wasn’t familiar with this space I had to get comfortable knowing that my choices may be wrong but that…
…Supreme Court of Singapore in its judgment, and his expert opinion was accepted and applied by the Hong Kong High Court and the Supreme Court of the State of New…
…pipeline and marketing organization as Vice President of Worldwide Marketing, as well leading the commercialization of an internal start-up venture. Ted joined the University of Delaware in 2016 and is…
…the semester-long format is not unique to this study abroad program, it is an important facet that sets it apart from shorter trips. Four weeks or fewer spent in group…
…August 2003 – August 2004 B.S. in business administration; major: marketing, University of South Florida, August 1995 – August 1997 Business administration major, West Virginia University, August 1993 – August…
…Bloomberg? My team handles all of the help desk inquiries for anyone who has the Bloomberg terminal. Essentially we answer questions about anything that can be traded. We confirm the…
…you have received $20. This also doesn’t account for the possibility that you won’t fully use that promotional credit. This is why, Cheng explained, consumers should try to remember that…
…video ads are gaining market share. Companies like The Neilsen Company, which has been tracking audiences for decades with their technology, remain important to the industry, but coauthors said that…
Biography Ruiqi Wu is an assistant professor of marketing in the Department of Business Administration at the University of Delaware’s Alfred Lerner College of Business and Economics. Her research interests…
…that. “There were some sleepless nights trying to work on this,” Ndubueze said. He had wanted to participate last year, but said life was hectic at the time. That hadn’t…
…the NFL and other sports to ensure that our product is always the best it can be, so that the fans truly enjoy the experience in person. That overlap was…
…Delaware, a panel of academics from mid-Atlantic institutions shared with their colleagues at UD what inspires them to continue to search for answers to challenging management issues. “The common thread…
…tactic for an interview or what I want to do, Tom was open and honest with me and was like, “Hey, you shouldn’t do that,” or “Hey, should do that.”…
…best hot chocolate on campus as the cherry on top. Q: What is the most memorable course that you took at Lerner? Woo: My most memorable class at…
…classes, I spent more time in the trading lab than I did my own apartment junior and senior year. Q: What is the most memorable course that you took…
…the place that I can authentically be 100% myself. The people that inhabit this space are some of the brightest and driven minds that I’ve encountered in my time in…
…other areas of the business and if they were not necessary, we cut them. Q: What are the greatest lessons that you’ve learned during this crisis? Herbert: The greatest…
…for continuing to make money during shutdowns. Q: What are the greatest lessons that you’ve learned during this crisis? Houck: I have actually learned to enjoy time at home…
…on the student experience at UD’s Lerner College. From choosing their major to landing their dream internship to joining a Lerner student group, current business students will share how Lerner’s…
…to this cross-selling incentive. “To put this in perspective, the fees that affiliated consulting firms receive from other services to the management is 11 times larger than the fees that…
…a sushi lunch date or painting the sunset, it’s always a beautiful scene and provides some much-needed relaxation. Lerner: What is the most memorable course that you took at…
…year here studying with friends, doing work and making fun memories. Lerner: What is the most memorable course that you took at Lerner? Yates: The most memorable course…
…future. You’re going to have time to do all the important things, and you will do them. But this time is time that you’ll never get back. So take the…
…do group tutoring with four students. I got to teach what I love to and it’s something I’m super passionate about so just to share that with other people was…
…you give to current UD students? He: Start your internship as soon as possible. Not necessarily the companies with big names but it should be in the field that you…
…the competition, Zicherman said, “I felt proud because I did not believe that selling was something that I was naturally good at. I spent a lot of time practicing during…
…“Lifelong” aspect means that my Lerner story is forever evolving. Lerner: What was the most memorable course that you took at Lerner? Shulkov: I have referred to…
…to you? Ferretti: It means being curious, humble and willing to be wrong. The older you get, the harder it becomes to admit what you do not know. …
…that will stick with me as I move through life. Lerner: What was the most memorable course that you took at Lerner? May: I have taken a…
…not had the typical student experience at UD due to the coronavirus pandemic. Mailloux, and her entire class, have shown incredible resilience, maturity and spirit while adjusting to the many…
…that students needed to prepare them for successful careers. He then tirelessly worked with his students to prepare them for success. Many of the skills that I use today, 34…
…analytics more accessible to data and knowledge workers. “Students not only get credits for the course but they also get certified in a tool that is widely accepted in…
…freshmen to make the most out of their college experience? Mobley: The best advice that I received from my parents that I want to pass on to freshmen is to…
…on related to the recent largest acquisition in UKG’s history, Immedis; in this project, I was able to create enablement materials that were shared with the entire sales organization to…