Minor in Advertising

Advertising is omnipresent in today’s world; it drives the sale of products and services. The minor in advertising is designed to give students from any major an understanding of the fundamental concepts of communication and marketing needed to make an impression in today’s crowded marketplace.

The minor in advertising will increase the value of your undergraduate degree by:

• Building your understanding of marketing and economics
• Developing your communication and public relations skills
• Demonstrating practical tactics in advertising management
• Examining social and cultural issues inherent in new media and technologies

The advertising minor offers courses in marketing, media, economics and a variety of communications subjects. You will gain familiarity with the rapidly changing digital media landscape and learn the practical strategies you need to make an impact on any audience.

Program Requirements

For the most accurate and up-to-date degree requirements, visit UD’s course catalog. Under the Department of Business Administration, select “Display Programs” to find your degree and view course options and sequencing.

Application Process & Eligibility

The minor is awarded only to students who have applied and been admitted to the program. Admission is based on the availability of seats and the GPA of the student. A minimum cumulative GPA of 2.7 will be required for consideration. Students must complete 60 credits at the University of Delaware prior to application.  Apply online through UDSIS.

Alumni Testimonial

“What made my UD experience special was the freedom given to me by the faculty. They understand how quickly marketing changes in the real world, and were always open to letting me explore new points of view that challenged traditional book knowledge. Practicing this kind of innovative thinking helped me hone my problem solving skills and prepared me immensely for a career path in start-ups and digital marketing. I still keep in touch with several faculty members today to share ideas and continue to fine-tune my skills.”
-Stephen Murphy, Class of 2009, LocalVox

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.