Business Analytics (B.S.)

Streams of information flow from diverse sources like online transactions, mobile apps, sensors, videos and social media. Companies need individuals to transform this vast reservoir of data into a competitive edge, and this is where business analytics majors excel. Not only are they adept at handling data but they’re also skilled communicators, effectively translating complex insights for their entire team.

Business analytics majors master data collection, cleaning and analysis, and their insights allow organizations to make data-driven decisions. Business Analytics majors are trained in performing descriptive analyses, assessing historical data and trends; predictive analyses, predicting future outcomes; and prescriptive analyses, offering recommendations for operational enhancement.

Program Highlights

The business analytics major teaches you about the theories and methods of analyzing large volumes of data. You will learn how to leverage data to gain competitive advantages and strategic insights in today’s business world. The major focuses on the following critical skill areas:

1. Import and pre-process data
2. Model and evaluate data
3. Visualize and communicate the results

Program Requirements

Suggested Course Sequence

All courses 3 credits unless stated otherwise.

Concentrations

As part of the business analytics major, you will choose a concentration, which focuses on one aspect of business. You will then apply analytics to that concentration. Based on your interests and career goals, choose from:

• Accounting
• Economics
• Finance
• Hospitality
• Management
• Sport Management
• Marketing
• Operations Management

Career Opportunities

A degree in business analytics will prepare you to work in a wide variety of industries, in jobs such as:

• Data analyst
• Business analyst
• Business systems analyst
• Process improvement analyst
• Technical analyst

STEM OPT Program

This STEM-designated degree program provides international students 24 months of OPT (Optional Practical Training) in addition to the original 12 months.

News

• Lifelong Lerner: Saviour Anyagri - A native of Garu, Ghana, Saviour Anyagri earned his MBA in business analytics from Lerner College.
• Lifelong Lerner: Aniket Turaskar - A native of Bhandara, Maharashtra, India, Aniket Turaskar graduated from Lerner College with a major in business analytics and an MBA.
• Lifelong Lerner: Sanika Nawathe - A native of Lansdale, Pennsylvania, Sanika Nawathe graduated from Lerner College as an operations management, business analytics and management information systems triple major.
• Lifelong Lerner: Maeve Nguyen - As a member of the Lerner College Class of 2024, Maeve Nguyen, finance and business analytics double major from Vietnam, has demonstrated remarkable determination and enthusiasm during her time at UD. 
• Lifelong Lerner: Allie Rebuck - A native of Hershey, Pennsylvania, Allie Rebuck is graduating from Lerner College as an honors business analytics and management information systems double major.

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.