Marketing (B.S.)

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development. This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then marketing is the major for you.

Program Highlights

Blue Hen Marketing Club

The Blue Hen Marketing Club provides resources and opportunities for real-world experience to students interested in marketing. This active community hosts various events throughout the year, including a marketing-specific career fair, speakers, panels, field trips and social events to get students more involved in the marketing community.

Other organizations of interest to marketing majors include:

• Alpha Mu Alpha National Honor Society in Marketing
• Blue Hen Investment Club
• Lerner College Trading Center
• Women in Business
• Minority Business Student Association

Honors in Marketing

The honors program at UD offers a scholarly and enriching community that extends well beyond graduation. You’ll enjoy smaller, more challenging classes and the opportunity to engage in research and assume leadership roles.

The honors degree requires:

1. All requirements for the B.S. in marketing
2. All of the UD requirements for the honors baccalaureate degree

The Honors credits in the major must include at least six credits of BUAD and/or FINC courses. They may include required courses from other Lerner departments.

Award-winning Faculty

Lerner marketing faculty members are award-winning researchers and instructors. We publish our research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals. Our research endeavors enable us to teach cutting-edge material in our marketing classes, and as a result our current students and alumni benefit.

Program Requirements

Suggested Course Sequence

All courses are 3 credits unless stated otherwise.

Career Opportunities

Within 6 months of graduating, for the class of 2023, 96% of Lerner’s marketing graduates are employed (earning a mean starting salary of $59,881) or pursuing further education. For more information on career resources please visit the Lerner Career Services Center.

Top Employers

Some of the top employers of Lerner’s marketing graduates include:

• JPMorgan Chase & Co.
• BlackRock
• URBN
• Barclays
• PepsiCo
• Citi
• PayPal
• Amazon

Top Jobs

Job titles of recent graduates with a marketing degree include:

• Event Coordinator
• Account Manager
• Media Planner
• Sales Representative
• Leadership/Management Development Program Associate
• Marketing Analyst

Visit the Career Outcomes of Lerner marketing students to see more top employers, job titles, salaries and locations.

News

• Lerner Welcomes New Faculty: Archana Mannem - Archana Mannem is an assistant professor of marketing; she spoke with Lerner about her research focus and what made her want to teach at the University of Delaware.
• My Summer Internship: Eve Chapman - Eve Chapman, class of 2026 marketing and operations management double major, with minors in art and fashion management, spent her summer as a marketing intern with VIP Structures Inc. in Syracuse, NY.  
• My Summer Internship: Julia Moller - Julia Moller, class of 2026 marketing major with an interactive media minor, spent her summer as a communications intern at EUCORD. 
• My Summer Internship: McKinley Lynn - McKinley Lynn, class of 2026 entrepreneurship and marketing double major  with dual minors in advertising and integrated design, spent his summer as an Technology, Data & Analytics Intern at Edge Capital Lending, LLC. 
• Lifelong Lerner: Vincent Guarino - As a member of the Lerner College Class of 2024, Vincent Guarino, operations management and marketing double major from West Caldwell, New Jersey has thoroughly demonstrated his determination and dedication during his time at UD.

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.